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200K YouTube HITS for WILLAT'S

EDIT:  At last count, the number of views is now 858,000!

Going from strength to strength, FFAKE director Carl Willat's charming ode to his favorite store has been burning up the Internet. With a universal 5 star rating, "If I Made a Commercial for Trader Joe's" features Carl as both singer and lyricist to the loosely based tune of Jobim's Waters of March.

Unbelievably, this was shot surreptitiously on his Palm Treo at various TJ's at great personal peril to himself and his cohorts, Carl manages to capture the essence of why we love the store that doesn't advertise.