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NRDC NBA Adds Up PSA
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NRDC NBA Adds Up PSA

Illustrator/Director: Ward Jenkins
Writer: Paul Golden
Client: NRDC/NBA
Product: Green Week at the NBA

With a nod to the 60s kids book style of M. Sasek, we let folks know that the NBA is working with NRDC to Green the league. Playing during Green Week at all NBA arenas and on ESPN/ABC. Produced in conjunction with the Natural Resources Defense Council, it highlights NRDC/sports work with sports organizations to green their operations.

John Askew music
Jason Edwards sound design
voice: Bob Lanier, NBA superstar!